Imagine receiving a letter asking you to leave your hard-earned money to a football club in your will. Sounds shocking, right? That’s exactly what happened when Collingwood Magpies sent letters to members over 50, encouraging them to include the club in their bequests. The move sparked outrage on social media, with one Twitter user, Wes, sharing the letter his mum received and asking, ‘Are they serious? How much money do they need?’ But here’s where it gets controversial: while the Magpies issued a swift apology, this practice isn’t unique to them. All 18 AFL clubs have similar bequest programs, offering rewards like exclusive events and memorabilia to those who pledge posthumous donations.
The letter, part of Collingwood’s ‘Side by Side Forever’ program, promised members a ‘lasting mark’ on the club they love. It even included step-by-step instructions on how to amend wills to include the Magpies as beneficiaries. According to the club’s website, donors receive perks like invitations to private events with past and present players, a commemorative lapel pin, and access to game day specials. But is this a heartfelt way to honor fan loyalty, or a tactless money grab? That’s the question many are asking.
Magpies CEO Craig Kelly apologized, stating the letter was meant to offer a legacy option—a common practice across AFL clubs. But this explanation didn’t sit well with everyone. While charities and schools often seek bequests, a football club asking for a piece of your estate feels different. And this is the part most people miss: clubs like Hawthorn and Melbourne have successfully raised funds through bequests, using them for community programs or infrastructure projects. For instance, Hawthorn’s bequests helped fund their new Dingley training base. So, is this a noble way to support the sport you love, or an uncomfortable overstep?
Here’s a thought-provoking question for you: If you’re passionate about your team, is leaving them a bequest a meaningful way to contribute, or does it cross a line? Let’s spark a discussion—share your thoughts in the comments below!
