A groundbreaking initiative is set to empower athletes with a unique opportunity to relive and share their Olympic moments! But here's the catch: it's an exclusive privilege for Olympians from Beijing 2022.
Key Takeaways:
- Beijing 2022 Olympians can now request and share their Olympic performances on personal social media, a first for the Olympic Games.
- Starting January 2026, athletes can apply for a 60-second highlight clip via Athlete365.
- This initiative is part of the IOC's broader strategy to celebrate athletes' Olympic journeys.
Phase One: Who's Eligible?
As a pilot, Beijing 2022 Olympians can apply for footage starting January 6, 2026, through Athlete365. They'll receive a 3-format 60-second clip, featuring competition highlights and medal ceremony footage, if applicable.
This content is for personal or official athlete accounts, non-commercially. Later in 2026, the program expands to prioritize Paris 2024 and Milano Cortina 2026 athletes.
Application Details:
For more information on how to apply, visit Athlete365 (https://www.olympics.com/athlete365).
Celebrating Olympic Journeys:
The Olympian Highlights Programme is the IOC's initiative to create more opportunities for athletes to promote their Olympic experiences while respecting media rights-holders' rights.
Official photos from the last four Summer Games and three Winter Games are already available to athletes through Athlete365. During Milano Cortina 2026, new photos will be added in real-time for competing athletes.
Since Paris 2024, athletes can share audio/video recordings, up to two minutes each, from competition and training venues, the Olympic Village, and opening/closing ceremonies.
Additionally, photos taken inside and outside accredited areas can be shared on personal digital handles, following guidelines.
For the full social media guidelines for Milano Cortina 2026, visit (https://stillmed.olympics.com/media/Documents/Milano-Cortina-2026/Social-Media/MilanoCortina2026SocialMedia_Guidelines.pdf).
And this is the part most people miss: it's not just about the footage. It's about empowering athletes to tell their Olympic stories, to inspire and connect with fans worldwide. What do you think? Is this a step towards a more athlete-centric Olympic experience? Share your thoughts in the comments!
